Complete the short application form on our For Advisers page. It takes under three minutes and covers your name, email, FCA registration number, firm name, primary specialism and preferred location. Once submitted, we verify your FCA registration against the FCA register and get back to you within one business day with your account approval and next steps.

You must be independently authorised by the FCA or an appointed representative of an FCA-authorised firm. We verify your FCA registration number before approving any account, no exceptions. There are no minimum AUM requirements or minimum years of experience required, though you must have an active FCA registration in good standing.

We aim to verify and approve accounts within one business day of receiving your application. FCA verification is done manually against the FCA register, so the process is thorough. You'll receive an email confirmation once your account is approved, at which point you can choose your plan and go live.

Yes, appointed representatives of FCA-authorised firms are eligible to apply. You'll need to provide your firm's FCA number as well as your individual registration details. For firms looking to onboard multiple advisers, our Firm plan supports up to five adviser profiles under a single account. Contact us at hello@moneybrief.co.uk to discuss firm-level onboarding or apply now.

When a client completes their questionnaire, our system analyses their financial profile: goals, asset levels, planning gaps, risk profile and location and compares it against all active advisor profiles. Advisers are ranked by how closely their declared specialisms, client minimums, geographic coverage and availability match the client's specific situation. The client's brief is sent to the top-matched advisers within their plan's monthly lead limit.

No. You receive the client's financial brief by email and can review it fully before deciding whether to connect. There is no obligation to respond to every lead. If a lead isn't right for you i.e wrong asset level, outside your specialism or simply not a good fit, you can pass on it. We ask that you review briefs promptly and let us know if you're consistently receiving leads that don't match your profile, so we can refine your settings. Please note, if you decline to contact a lead, we will not provide you with additional leads over your plan limit.

Every individual who reaches you has voluntarily completed a 10-minute financial questionnaire and explicitly opted in to being connected with an advisor. They understand the process, have self-selected as someone who wants professional financial guidance, and arrive with a structured brief in hand. This is meaningfully different from cold leads or directory listings where intent is unclear. Unlike lead aggregator platforms, we do not sell the same lead to multiple advisors simultaneously. All leads arrive with a pre-completed KYC document.

Yes. When you set up your advisor profile you can specify your minimum client asset level, the specialisms you work with and your geographic coverage area. The matching algorithm uses these to filter leads before they reach you, so you should only receive leads that broadly fit your practice.

Once you reach your plan's monthly lead limit, no further leads are sent until the next billing cycle begins. If you find you're consistently hitting your limit and want more capacity, you can upgrade your plan at any time by contacting hello@moneybrief.co.uk. The upgrade takes effect immediately and your lead allowance is adjusted pro-rata for the remainder of the billing period.

Each brief is a structured PDF covering six sections: financial snapshot (net worth, monthly surplus, planning horizon), asset allocation (property, pensions, ISAs, cash), monthly cash flow (income vs. all outgoings), risk profile (calibrated from questionnaire responses), planning gaps (flagged by priority — high, medium, lower), and stated goals (the client's primary and secondary financial objectives) and more. It is the equivalent of a completed initial fact-find — structured and ready for a first meeting.

The brief is based entirely on information self-reported by the client through their questionnaire. We do not independently verify the figures. All briefs include a clear disclaimer to this effect. In practice, the brief gives you an excellent starting point, clients who have voluntarily completed a detailed questionnaire tend to provide reasonably accurate information. You should verify all figures as part of your own fact-finding process during the first meeting.

The brief is an informational summary produced by MoneyBrief, it is not a regulated document and does not form part of your regulated advice process. It is a preparatory tool that saves time ahead of your own fact-finding. You remain fully responsible for conducting your own compliant fact-find and suitability assessment in accordance with your firm's procedures and FCA requirements.

Client questionnaire responses are processed by an AI language model which synthesises the data into a structured written summary. The output is formatted into a branded PDF and delivered to both the client and matched advisors. The AI does not provide financial advice, it organises and summarises information provided by the client into a consistent, readable format.

MoneyBrief operates on a simple flat monthly subscription. You choose a plan based on how many leads per month you want: Starter (£125/mo, up to 5 leads), Professional (£195/mo, up to 10 leads) or Firm (£395/mo, unlimited leads, up to 5 adviser profiles). There are no per-lead charges, no connection fees and no commission on clients you convert, ever.

No setup fees and no minimum contract. You pay month to month and can cancel at any time. Your subscription remains active until the end of the current billing period. We do not offer refunds for partial months, but you will never be charged beyond your cancellation date.

Yes. You can upgrade or downgrade your plan at any time. Upgrades/Downgrades take effect from the next billing month. Contact us at hello@moneybrief.co.uk to change your plan.

We accept all major credit and debit cards via Stripe — Visa, Mastercard and American Express. All payments are processed securely by Stripe. MoneyBrief does not store your card details. You can update your payment method at any time by contacting hello@moneybrief.co.uk

MoneyBrief operates as an information and introduction service. We do not provide regulated financial advice, arrange deals in investments, or act as an appointed representative of any FCA-regulated firm. We are not FCA authorised. The brief we generate is explicitly labelled as informational only and not financial advice. All matched advisors on our platform are independently FCA-regulated. If you have specific compliance questions about how MoneyBrief fits into your regulated process, we recommend seeking your own legal or compliance guidance.

Client data is collected under UK GDPR. When a client completes the questionnaire, they are informed that their financial brief may be shared with matched advisors if they choose to connect. You receive a copy of their brief when you are matched. You are responsible for handling that data in accordance with your own GDPR obligations and data retention policies as a regulated firm. We do not share client contact details until the client explicitly chooses to connect with you.

You can use the brief as a starting reference and background context, but it should not replace your own regulated fact-finding documentation. The brief is based on self-reported client information and has not been independently verified. Your compliance obligations require you to conduct your own fact-find and suitability assessment regardless of what the brief contains.

If you receive a brief and choose not to connect with that client, you should delete the brief from your records in accordance with your data retention policy. MoneyBrief retains client data for 24 months from the date of submission, after which it is permanently deleted from our systems. You are responsible for your own retention and deletion obligations regarding any client data you have received.